al Saada
Creative direction and bilingual identity refinement
A redrawn Arabic logotype and a balanced English counterpart retain the familiar smile, supported by a visual system for cards, publications, and programme applications.
Nihad Taisir Nadam Creative director & Arabic branding expert.
I help organisations define their brand’s direction and build identities that work in Arabic and English. My practice brings more than 25 years of experience to the relationship between language, culture, and design.
Selected work
Explore the full portfolio
NYU Young Readers
Editorial systems, book interiors, and cover design
A flexible series framework brings Arabic text and illustration together while giving each published title its own visual character.
Corporate Sports
Brand strategy and sports communications
An engagement spanning more than three years connected brand identity, sponsor communications, and the participant experience across corporate sporting events.
Waffly Chocolate Café
Brand strategy, identity, and franchise standards
A café brand developed from naming and positioning through identity and franchise standards, with practical rules connecting packaging, menus, stores, and digital communication.
Independent by design
Senior thinking.
Direct collaboration.
I work directly with founders, leadership teams, and institutions, from the first strategic question to the final visual identity system. Every engagement combines research, positioning, design judgment, and a deep understanding of the Middle East.
Clients work with me throughout the process, without account layers or creative hand-offs. The result is a focused collaboration and an identity system designed to remain clear, coherent, and culturally relevant across languages, markets, and media.
- Clarity before design
- Direct senior collaboration
- Arabic and English cultural fluency
Global experience.Regional depth.
A selection of organizations and brands I have worked with directly, or supported through agency, publishing, technology, and design collaborations across the Middle East and international markets.
Explore 20 more organizations and collaborations
What I Offer
Services & Expertise
01
Arabic Branding
Strategic identity rooted in Arabic culture and clarity. From logo design to full visual identity systems built for the Middle East market.
Learn more →02
Digital Arabic Calligraphy
Modern compositions that balance heritage and structure. Traditional Arabic calligraphy translated into scalable digital art for logos, titles, and installations.
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Creative Strategy & Consultation
Helping teams and brands gain clarity before design begins. Strategic guidance on purpose, voice, and market position.
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Editorial & Book Design
Layouts and covers that honour language and meaning. Bilingual Arabic–English publications designed to international publishing standards.
Learn more →Selected perspectives
Testimonials
“One of the best, if not the best, of WinSoft’s specialists in the area of Arabic publishing and typography. Someone with thorough familiarity with the great traditions of Arabic writing while at the same time totally familiar with modern design, technology and its implications.”
“A creative ‘out-of-the-box’ marketer, Nihad brings a refreshing perspective to branding in the aviation industry. He combines traditional and digital strategies – from trade shows to social media and content – to deliver a well-rounded, engaging, and integrated branding approach. A complete marketing professional!”
Joe Rosone
AIN Media Group / Integrated Media Strategist
“Nihad is a great person to work with, has a lot of detail and indepth knowledge and is a great asset to us in the Middle East. A must have in your network and as business partner. I was delighted to have the opportunity of working with him and I found him to be a true professional.”
Caroline Hourrègue
Commercial Director / Winsoft International
“Being a true artist is already a much rare asset, but having in addition the right feeling how creative ideas will impact marketing and business is a very different challenge that Nihad has proven he can definitively take up.”
Marie Lamour
Head of Marketing and Digital Solutions / Roche
Journal
Blog المدونة
بعض المدونات باللغة العربية، والبعض بالانكليزية. وفيها بعض الموضوعات التي أجدها مناسبة للمشاركة عادة ما تكون حول التصميم، الخط العربي، أو الخط العربي الرقمي، أتمنى أن تنال اعجابكم وتفيدكم.
Arabic Branding & Calligraphy
Ready to Build Your Brand?
Let’s collaborate to create a brand that is not just seen, but truly understood by your audience.